About Us

Alicia has lived and worked in 5 countries and has started 9 companies, and one non-for profit, including Chilean's First Seed Capital Fund, where she participates as a non-executive director. She has also mentored and consulted for almost 500 start ups; redevelop a strategy for a pharmaceutical product in Europe, and managed new product development for Bayer-Shell joint venture Plantagro. After her involvement with Ipom, she led the revitalization of the company, overhauling the strategy of the company. She is an expert in creating wealth from innovations. Her dynamic approach to business implementation, and her "make it happen" attitude is critical to the start up phase of the business.

Stewart holds a Bachelor of Science from the University of Western Australia, a PhD from Murdoch University and has 20 years of professional experience in both commercial and research environments. Stewart participated as the project leader responsible for the development of most of the original software.

Conrad Crisafulli, non-executive director

BE (Hons), AFAIM, MAICD

Conrad is currently the Director for IP Commercialisation at Curtin University of Technology. He has extensive experience in all aspects of technology commercialisation through his current position, his role as managing director of TechStart Australia Pty Ltd (a boutique venture capital firm) and his involvement in various investee companies. Conrad has also had many years of experience in senior management roles in the energy and telecommunications industries.

Conrad is a former chairman of Meditech Research Ltd (an Australian listed biotechnology company) and Cool Energy Ltd (a Curtin University spin-out company). He is a director of several start-up technology ventures including Neuromonics Pty Limited, Scanalyse Pty Ltd and Sea Gyro Pty Ltd.

Conrad has retained his interest in the IT&T industry as a non-executive director of ipernica (formerly QPSX) Ltd since October 2000.

Svetha is a recognized expert in the field of pattern recognition and Professor in Curtin’s School of Computing. She holds a Bachelor of Engineering degree from Roorkee University, India, a Master of Technology from the Indian Institute of Technology and a PhD from the University of Western Australia. Svetha, as co-director of iPOM, has been responsible for driving iPOM within Curtin University with a research focus on constructing applied algorithms from the field of pattern recognition for the process industry.

She has made substantial contributions to computer science over the past decade most recently in her pioneering development of the new field of computational media aesthetics, recently recognized in 2004 through the elected to a prestigious Fellowship of the International Association of Pattern Recognition for contributions to formulation and extraction of semantics in multimedia data. In 2000, her work on video abstraction won the Best Paper award at IEEE Pacific Rim Conference on Multimedia.

RMIT (Be), PhD

Peter is the Pro Vice Chancellor Academic at the University of South Australia. He has worked in Process Control for the last 30 years, both in academe and industry. An author of 3 books and over 230 papers, he also has an active consultancy practice in the feasibility, development and application of process control methods. He is also a consultant to the United Nations Industry Development Organization. His current research interests include process alarm systems, production planning and scheduling issues and how these relate to process control systems, control of minerals processing plants and a range of other industrial processes. He was awarded the Shedden Pacific Medal for Excellence in 1993, The Institution of Engineers Australia Excellence Award in 1998, the Centenary Medal for services to Australian society in 2003, and named as one of the top 100 most influential engineers in Australia by Engineers Australia.

Our history began in 2001, when Curtin University of Technology secured a grant to create intelligent products for process industries. The Center for excellence originally called Ipom, created a suite of products to help manage large amounts of data in processing by creating patterns.

Curtin University secures a grant from the Western Australian Government to establish a Centre of Excellence for Intelligent Process Operations Management (Ipom)

2001, Curtin University initiates experimental research to develop a tool to help process industry in WA. The initial team is formed by Peter Lee, Svetha Venkatesh, Geoff West, Peng Lam, and Stewart Greenhill.

2002 March. A major technical review of work to date is carried out by Dr Bob Newell

2004 PDMS begins testing at BP Kwinanana and Millenium Chemicals, Western Australia

2004 October. Demonstration of concepts to OSI, Matrikon, Minnovex and Hatch - all in North America

2005 March. Discussion with “BP Refinery of the future project” begin in Perth and subsequently by phone

2005, Curtin University approves the spin off of the technology and secures an Australian Government Grant

2005, Millennium Chemicals purchases access to four additional copies of the prototype tool for use in its operations.

May 2006, Alicia Castillo Wealthing Group gets involved in revitalizing the company

August 2006, uses in analytics are explored. Demo/trial version is finalized and tested.

January 2007, DataSense helps fine tune operations for a new technology on CO2 capture

March 2007, DataSense goes to the classroom. University of Houston teaches how this new technology could change the market for alarm management.

April 2007, DataSense is tested in the financial sector. It's key features of time lag correlation between events and continuous data will be tested for stock prices and news or weather disasters.

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